INTRODUCING THE CHIPTO EXCHANGE
Recent tariffs have made importing goods more expensive, yet the American snack industry remains shaped by globalization, with Lay’s continuing to offer 200+ international flavors. To ensure snackers can still enjoy these global tastes, Lay’s has found a way to keep them accessible, no matter the distance.
CHIPTO EXCHANGE APP
Chipto Exchange, the world’s first and only platform to trade Lay's chips with anyone, regardless of location.
CUSTOMER SUPPORT
Don’t let you or a loved one fall short of your flavor needs. Alert our 24/7 SpudBuddy assistant when the right bag for the perfect occasion calls to you, or the snack that will turn all of life’s problems around is halfway around the world. 
OOH
LTO CHIPTO BAG
Lay’s will release a limited edition flavor, NY Deli Pickle in honor of the OG New York Stock Exchange.
SOCIALS / MEDIA BUZZ
Lay's social posts will spotlight the new global LTO while sparking intrigue around the emerging Chipto Exchange.
ADs: Daniella Lobanova & Shanya Meade CW: Shawn Robbins