BIG DAD ENERGY
For new dads, summer brings a whole new challenge—juggling sleepless nights with the desire to be present and enjoy summer moments. To keep up with dad duties and maintain that “Big Dad Energy,” they need 5-hour ENERGY to power through the exhaustion and make the most of every day.
LTO DAD STRENGTH / SURVIVAL KIT
Introducing the new Dad Strength 5-hour ENERGY, packed with extra caffeine and a sport cap for maximum efficiency and convenience. To help new and young dads power through parenthood, we've created the ultimate Dad Survival Kit: a limited-edition PR package featuring a 5-hour ENERGY branded hat, noise-muffling earplugs, sleep-enhancing nasal strips, and our exclusive LTO Dad Strength 5-hour ENERGY.
DAD STRENGTH BINKY BUNDLE
The Dad Strength Binky Bundle, found on baby aisle end caps at grocery stores and gas stations, is designed for dads who want to enjoy their day despite lack of sleep. It includes a Dad Strength 5-hour ENERGY to keep dads energized and a 5-hour ENERGY branded pacifier to calm babies down.
SOCIALS
BIG DAD ENERGY 5K
The Big Dad Energy 5K event offers a unique challenge where dads can race with their little ones in a stroller or baby carrier. This event is designed for dads with newborns and young children, encouraging them to showcase their Dad Strength and prove how 5-hour ENERGY keeps them going.
MEDIA BUZZ
ADs: Arielle deNeergaard & Shanya Meade CWs: David Alston & Evan Devoe