BESTSELLERS SLUMBER PARTY
Adult life can feel lonely and boring, with responsibilities piling up and no time for fun. Many crave the nostalgia of the 90s, when watching movies, listening to music, and hair and makeup time were sacred. Fenty Beauty brings that joy back with the slumber party event of a lifetime, offering multiple fun-filled moments to indulge in beauty, nostalgia, and good times.
SOCIALS
Fenty Beauty will be posting Instagram stories filled with 90s vibes & slumber party hype.
90S MAGAZINE-STYLE QUIZZES
We placed magazine-style beauty quizzes near seating areas at bus stops, in magazines, and in-store at Ulta, incorporating the slumber party theme to help customers discover the perfect Fenty Beauty bestsellers in a fun, nostalgic way. 
OOH
We posted OOH ads in downtown areas, near fashion districts, and malls, inviting people to "Join the Party." A heart-shaped scannable QR code leads to an exclusive invitation and details on the slumber party tour dates where tickets can be purchased.
THE PARTY
Party goers can enjoy classic girly flicks on comfy plush seating, Beauty Sleep themed cocktails, fun games with Fenty Beauty prizes, and best of all, they get fun makeovers using the bestsellers by Fenty specialists!
BEST SELLER GOODIE BAG
MEDIA BUZZ
AD: Shanya Meade CW: Emma Heberton